Website : https://sibmnagpur.edu.in/
The 3rd International Conference hosted by the Symbiosis Institute of Business Management, Nagpur, on April 20th, 2024, delved deep into the transformative implications of AI and emerging edge technologies on contemporary business landscapes, conducted through an online platform. As thought leaders, researchers, and industry pioneers convened virtually, the conference served as a crucible for dissecting the profound impact of cutting-edge technologies on business paradigms worldwide.
Prof. Sumanta Singha from Rawls College of Business, Texas Tech University, U.S.A has delivered the keynote speech and Prof. Jayanta Banerjee, Associate Professor and Associate Head (PG Programme), School of Business, MAHE Dubai Campus has provided the Valedictory Speech. More than 100 participants had participated in the conference and presented the papers in three tracks. There were 12 prizes won by different participants from various areas.
Discussions traversed the spectrum of AI applications, from predictive analytics optimizing operational efficiencies to blockchain revolutionizing supply chain management, illuminating pathways towards sustainable growth, enhanced competitiveness, and ethical considerations in the digital era. This virtual gathering not only underscored the imperative for businesses to adapt and innovate but also highlighted the pivotal role of education and collaborative platforms in shaping future-ready leaders adept at navigating the evolving technological terrain.
FLOW OF THE EVENT:
| Date: 20 April 2024 Time: 09.00 AM onwards | |
| Opening Ceremony (09:00 AM to 10:30 AM) & Valedictory Session (04:00 to 05:00 PM) | |
| Zoom Link – https://zoom.us/j/94337390862?pwd=SnVieVltbERXNGVOU2hoWHJocUExQT09 | |
| Session | Timing |
| Welcoming the house and Introduction of the conference | 09.15 am to 9.30 am |
| Welcome Address By Prof. Shailesh Rastogi (Director, SIBM Nagpur) | 09:30 am to 09:40 am |
| Keynote Speech By Prof. Sumanta Singha (Rawls College of Business, Texas Tech University, U.S.A) | 09:40 am to 10:30 am |
| Parallel Technical Sessions | 10:45 am to 03:30 pm |
| Valedictory Speech by Prof. Jayanta Banerjee (Associate Professor and Associate Head (PG Programme), School of Business, MAHE Dubai Campus) | 03:50 pm to 04:20 pm |
| Award Ceremony | 04:20 pm to 04:30 pm |
TRACK 1 : GENERAL MANAGEMENT
TRACK CHAIR NAME : DR. SONAL PUROHIT & DR. S. PALANIAPPAN
Zoom Link: zoom.us/j/97060461556?pwd=UGVZZWtpcDZrQVo5b0swdVRoOXI5dz09
S.N | Time Slot | Paper ID | Paper Title | Corresponding Author |
1 | 10:45 AM- 11:10 AM | GM1_1 | A Compartive Review Study on Traditional Trading And Alogarithm Trading | Patnala Ramya Rajeswari |
2 | 11:10 AM-11:35 AM | GM1_2 | The Trend of Cloud Based Customer Relationship Management (CRM) – Salesforce | Shweta Pethe |
3 | 11:35 AM-12:00 PM | GM1_3 | Supply Chain model for three-echelon Supply Chain for Deteriorating Items | Bibhuti Bhusan Tripathy |
4 | 12:00 PM-12:25 PM | GM1_4 | The Influence of Brand Equity on the purchasing Decisions of Titan Watches Customers in Jamshedpur | Manoj Mahto |
5 | 12:25 PM-12:50 PM | GM1_5 | It’s the Organizational Culture and Employee Experience that maximize Innovative work Behaviour.” | Ms Aboli Mande |
6 | 01:45 PM-02:10 PM | GM1_6 | Can Working Capital Management Influence Sustainable Growth of the Business? A study of few listed companies in India. | Miss Prachi Mukund Phadke |
7 | 02:10 PM-02:35 PM | GM1_7 | “Navigating Hearts: Decoding Emotional Appeal & Influence on Gen Z Consumer Behavior in Social Media Advertising” | Dr. Irum Khan |
8 | 02:35 PM-03:00 PM | GM1_8 | Impact of Artificial Intelligence on Learning and Development of Employees | Dr Komal Chopra |
9 | 03:00 PM-03:25 PM | GM1_9 | Strategic Logo Evolution And Its Impact (Examining The Redesign Process And Consumer Response) | Dr.Priyadarshani Vinaykumar Keshtty |
10 | 03:25 PM-03:50 PM | GM1_10 | A Study of HRM Problems In Agribusiness | Dr.Priyadarshani Vinaykumar Keshtty |
***No. of Tracks may change depending on the number of registrations received in individual tracks***
TRACK 2 : GENERAL MANAGEMENT
TRACK CHAIR NAME: DR. VARUN SARDA & DR. GANESH REDE
ZOOM LINK: https://zoom.us/j/93020720930?pwd=a2E3Y3Jzc3pEUVlaMFA2aE1RUCswUT09
S.N | Time Slot | Paper ID | Paper Title | Corresponding Author |
1 | 10:45 AM- 11:10 AM | GM2_1 | Impact of Artificial Intelligence on Learning and Development of Employees | Jaya Chitranshi |
2 | 11:10 AM-11:35 AM | GM2_2 | Unveiling AI’s Potential: Student Perceptions and Expectations for Its Business Prowess | Pratima Gund |
3 | 11:35 AM-12:00 PM | GM2_3 | PMJDY:A Technology driven Financial Management tool for Financial Inclusion-A Statistical Analysis | Dr. Shefali Chouksey |
4 | 12:00 PM-12:25 PM | GM2_4 | The Impact of Artificial Intelligence on Digital Employee Engagement | Dr.Prerna Baber |
5 | 12:25 PM-12:50 PM | GM2_5 | Impact of Governance on Tax Evasion: Evidence From Foreign Portfolio Debt Flows Into OECD Countries | Baishali Agarwal |
6 | 01:45 PM-02:10 PM | GM2_6 | A Study on the Impact of Artificial Intelligence in Revolutionizing the Operations of Public Banks in India | Pooja Ravindra Takalkar |
7 | 02:10 PM-02:35 PM | GM2_7 | Impact of digitalization on sustainable tourism and economic development | Amrita Rani |
8 | 02:35 PM-03:00 PM | GM2_8 | Technology adoption and corporate governance | Amrita Rani |
9 | 03:00 PM-03:25 PM | GM2_9 | Quantifying The Digital Frontier: Frameworks and Challenges in Measuring The Digital Economy | Dr. Gurpreet Kaur |
10 | 03:25 PM-03:50 PM | GM2_10 | Leveraging Digitalization in Healthcare Systems: It’s Impact on Quality of Care | S.Nithya Priya |
TRACK 3 : GENERAL MANAGEMENT
TRACK CHAR NAME : DR. VINOD SURANGE & DR. SOMA SHARMA
ZOOM LINK: https://zoom.us/j/93020720930?pwd=a2E3Y3Jzc3pEUVlaMFA2aE1RUCswUT09
S.N | Time Slot | Paper ID | Paper Title | Corresponding Author |
1 | 10:45 AM- 11:10 AM | GM3_1 | The Impact of Artificial Intelligence on Digital Employee Engagement | Dr. Prerana Baber |
2 | 11:10 AM-11:35 AM | GM3_2 | Study on the Implementation of Risk-Based Internal Audit in Yemeni Banks | Zaid Saeed Ahmed Ahmed |
3 | 11:35 AM-12:00 PM | GM3_3 | Impact of Extended Reality (XR) on Businesses: Transforming Operations and Redefining Customer Experiences | Prateek Khanna |
4 | 12:00 PM-12:25 PM | GM3_4 | Growth of ICT and its Impact on Insurance Premium Collection in India | Ms Phiza Moulavi |
5 | 12:25 PM-12:50 PM | GM3_5 | AI for Software Advancement over Hardware Upgradation: A New Approach Towards Computer Vision | Dr. Swati Desai |
6 | 01:45 PM-02:10 PM | GM3_6 | “Adopting the New Normal – Leveraging AI/AR in building Brand Salience for Nagpur s Jewellery brands”.15 | Sampada wasade |
7 | 02:10 PM-02:35 PM | GM3_7 | Exploring the Impact of Digital Marketing on Hospitality and Tourism: A Bibliometric Review of Current Trends | Yachna Ramesh Gharde |
8 | 02:35 PM-03:00 PM | GM3_8 | “It’s the Organizational Culture and Employee Experience that maximize Innovative work Behaviour.” | Ms Aboli Mande |
9 | 03:00 PM-03:25 PM | GM3_9 | Empowering Family Businesses: Achieving Sustainable Growth Through Digital Innovation | Dr Jayanta Ghosh |
HOSTING TEAM:
The event was hosted by faculty and staff of SIBM Nagpur, who held the following positions:
Name of the Faculty | Position Held |
Prof. (Dr.) Shailesh Rastogi | Conference Chairperson |
Dr. Debarun Chakraborty | Conference Convener |
Dr. Pallawi Sangode | Conference Co-convener |
Dr. Arif Abad | Conference Co-convener |
Dr. Pushparenu Bhattacharjee | Conference Co-convener |
Dr. Ganesh Rede | Conference Secretary |
Mr. Rahul Singh Gautam | Conference Secretary |
Mr.Satish Kumar M | Conference Secretary |
Dr. Sonal Purohit | Organizing Committee Members |
Dr. Rajesh Vaidya | Organizing Committee Members |
Dr. Smruti Patre | Organizing Committee Members |
Dr. Soma Sharma | Organizing Committee Members |
Dr. Rimjhim Jha | Organizing Committee Members |
Dr. Vinod Surange | Organizing Committee Members |
Dr. Varun Sarda | Organizing Committee Members |
Dr. S. Palaniappan | Organizing Committee Members |
Attendees praised the conference for its well-organized sessions and the high quality of discussions. “It was a fantastic opportunity to learn from the best in the industry and to network with peers from different parts of the country,” said one of the participants.
The success of this conference has set a high benchmark for future events at SIBM Nagpur. The organizers expressed their gratitude to all speakers, participants, and sponsors for their contributions and are already looking forward to next year’s conference, which promises to be even more impactful.
Prof. (Dr.) S.B. Mujumdar
Chancellor, Symbiosis International (Deemed University)
Dr. Vidya Yeravdekar
Pro Chancellor, Symbiosis International (Deemed University)
Vice Chancellor, Symbiosis International (Deemed University), Pune
Chief Mentor
Chancellor,
Symbiosis International
(Deemed University)
Mentor
Pro Chancellor,
Symbiosis International
(Deemed University)
Mentor
Vice Chancellor,
Symbiosis International
(Deemed University)
SIBM Nagpur thrives on a student-driven culture, sharpens consulting skills, promotes research, focuses on employability, and blends learning with technology for a modern edge.
Sustainability now sits at the heart of global decision-making. It is viewed as essential for long-term progress and resilience by governments and businesses. This shift closely aligns with the United Nations Sustainable Development Goals (SDGs). At the same time, organizations are actively adopting advanced technologies and Artificial Intelligence (AI) as part of Industry 5.0. These technologies are changing the ways firms create sustainable value across economic, social, and environmental domains. However, this also brings new challenges in the form of ethics, digital inclusion, and long-term social impact.
The conference will address these concerns by offering a multidisciplinary platform for critical discussion. It encourages participants to explore the integration of emerging technologies across business and policy. The conference will bring together academics and practitioners to generate practical insights for a more sustainable, innovative, and technology-driven future.
We invite papers that foster conversations on transformative advancement in technology and how business should embrace them into practices for a sustainable future.
Authors are encouraged to submit manuscripts that address critical research problems tackling sustainability challenges and issues faced by the business in both emerging and developed economies. Submissions should focus on how these challenges influence academia, practitioners, and broader societal outcomes. The conference seeks research inquiries cantered on practical and theoretical issues that drive meaningful impact in marketing, bridging the gap between academic rigor and real-world application.
Associate Professor,
Marketing, Paris School of
Business, Paris, France
Vikas Arya, Ph.D., is an Associate Professor (Marketing) at Paris School of Business and holds a doctorate in Digital Brand Management. He completed a Research Fellowship at Corvinus University of Budapest (2024–2025) and has been awarded a Post-Doctoral Research Fellowship for 2026–2027, advancing interdisciplinary research in digital branding and consumer behaviour.
He is the Founder of BlueFroshing Research Academy and a recipient of the European ERASMUS+ Scholarship for Metaverse and AR/VR research at Polonia University, Poland (2021). Dr. Arya has presented at leading international conferences, including EGOS (Copenhagen Business School), AMS (USA), Global Brand Conference (Italy, Edinburgh, Portugal), and EMAC (Lithuania).
He has edited special issues in Scopus/ABDC-listed journals and published over 40 articles, including 17 in ABDC-A journals, with publications in Business Strategy and the Environment, Journal of Knowledge Management, Journal of Consumer Behaviour, International Journal of Consumer Studies, International Journal of Information Management, Computers in Human Behaviour, Journal of Retailing and Consumer Services, and Journal of Global Information Management. An expert in quantitative data analysis, he conducts training on Metaverse, AR/VR, research methods, and analytics, with interests spanning
Metaverse & Web 3.0, AR, AI, consumer behaviour, brand management, marketing communication, destination branding, and digital/mobile marketing.
Last Date for Abstract Submission
Notification of Acceptance
Last Date for Registration
Full Paper Submission
Contact us for queries
symbicon@sibmnapur.edu.in
| Beneficiary Bank Name | Bank of India |
| Branch Name | Kalamna Branch, Nagpur |
| IFSC Code | BKID0008754 |
| Beneficiary Account No. | 875410210000010 |
| Beneficiary Name | Symbiosis Institute of Business Management, Nagpur |
Assistant Professor,
School of Management Studies,
University of Hyderabad
(UoH), Hyderabad
Dr. P. Murugan is an experienced academician and researcher with over 15 years of experience in teaching and research. He has conducted more than 290 workshops and FDPs across universities and B-Schools in India. His expertise lies in Multivariate Data Analysis, Structural Equation Modeling (SEM), Mediation and Moderation Analysis, and Item Response Theory, with publications in SSCI, ABS, and ABCD indexed journals.
Head and Professor, Symbiosis Centre for Behavioral Sciences and Professor
Dr. Aradhana Gandhi leads interdisciplinary research in behavioural sciences focusing on consumer behaviour, mental health, physical activity, workplace wellness, and neuroimaging. Her work integrates psychology, neuroscience, and management to address real-world social and health challenges, making behavioural research both scientifically rigorous and socially relevant.
Contact us for queries
symbicon@sibmnapur.edu.in
| Beneficiary Bank Name | Bank of India |
| Branch Name | Kalamna Branch, Nagpur |
| IFSC Code | BKID0008754 |
| Beneficiary Account No. | 875410210000010 |
| Beneficiary Name | Symbiosis Institute of Business Management, Nagpur |
Abstract: Each paper must include an abstract of approximately 150–200 words. The abstract should clearly describe the objective, methodology, key findings, and implications of the study.
Keywords: A minimum of 3 to 6 relevant keywords must be provided.
Manuscript Formatting: Papers should be prepared in Microsoft Word using Times New Roman font, font size 12, with double spacing and justified alignment. The length of the full paper should be between 10 and 15 pages, and all pages must be properly numbered.
Figures and Tables: All figures and tables must be numbered sequentially (e.g., Table 1, Figure 1) and should include appropriate titles and source citations wherever applicable.
References: All references must be formatted strictly according to the American Psychological Association (APA) 7th Edition guidelines.
Introduction: A concise overview of the research problem, its relevance and motivation, a brief discussion of related work, and a clear statement of the objectives and key contributions of the paper.
Literature Review: A critical summary of existing studies in the relevant area, highlighting the theoretical foundations of the topic and identifying the research gaps that the present study seeks to address.
Data / Methodology / Approach: A detailed explanation of the data sources, research design, and analytical methods or techniques employed in conducting the study, along with justification for the chosen approach.
Results and Discussion: Presentation of the findings, including figures, tables, or graphs, and a discussion of their significance.
Conclusion: A brief synthesis of the major outcomes of the study, emphasizing its key contributions, practical or theoretical implications, and possible directions for future research.
Paper Submission Portal: Authors must submit their papers via the conference’s designated submission platform.
Registration Requirement: The presenting authors must register for the conference before submitting the paper.
Blind Review: The submitted papers will go through a double-blind review process.
Peer Review: The submitted papers will be reviewed by experts in the field who will assess the novelty, significance, clarity, methodology, and impact of the paper.
Revisions: Authors might be asked to revise their papers after receiving feedback from reviewers. These revisions are often due within a set period.
Acceptance / Rejection: Authors will be notified about the acceptance or rejection of their paper after the review process.
Similarity: All papers will be checked for similarity using Turnitin. Similarity must be less than or equal to 10%. The single-source similarity should not be higher than 1%.
Conflicts of Interest: Authors must disclose any potential conflicts of interest related to their paper.
Copyright Transfer: Authors must transfer the copyright of the paper to the conference for proceedings.
*Participation in the conference is not guarantee of publication, and all papers submitted will be subject to the standard peer-review process. The selected full length papers presented at the conference may be considered for publication in edited book volumes (Wiley, Bentham Science) or/and conference proceedings with an ISBN.
Authors of accepted papers are required to present their work at the conference. The presentation slides must be submitted in advance.
Convener
Associate Professor
SIBM, Nagpur
Chairperson
Director
SIBM, Nagpur
Convener
Assistant Professor
SIBM, Nagpur