About

Dr. Smriti Verma is a Senior Assistant Professor of Marketing at Symbiosis Institute of Business Management, Nagpur, with over two decades of experience in teaching, research, academic leadership, and institutional development. She holds an MBA and a Ph.D., along with UGC NET qualification in Management. Her academic expertise spans consumer behaviour, brand management, strategic marketing, technology-driven decision making, and social enterprises and sustainability. She has played a key role in driving academic excellence through leadership initiatives, international collaborations, and institutional development. Dr. Verma has held significant academic and administrative roles, including facilitating international academic engagements and serving as Adjunct Faculty at Konstanz University of Applied Sciences, Germany, and the University of Vorarlberg, Austria. Her teaching portfolio includes Marketing, Entrepreneurship, Organisational Behaviour, and Strategic Management. Her research contributions include 60+ publications, 3 edited books, and 15 case studies, many of which are indexed in reputed national and international journals. She has also conducted multiple Management Development Programs (MDPs) and Faculty Development Programs (FDPs). Her corporate experience includes ERP and LMS implementation across international markets. Her current research focuses on consumer insights, responsible branding, and technology adoption in business decision-making.